Facebook Year in Review
The Project In years past, all users received the same version of a video celebrating their year. However, since everyone lives their life differently, we wanted to create something that felt unique to each person’s individual year.
The “chapters” that appeared in your book were dependent on your personal activity in 2018. For example, only if you traveled you received a travel module. In a relationship? The love module. Etc. Etc.
The result was 1.2 billion videos that felt truly personalized (without getting creepy 😉).
Creative Director Daniel Ilić Creative Team Lynn Nakamura, J Smith, Ian Bauer, Ed Vince, Dinesh Dave Production Company Hornet Director Sam Mason Line Producer Dez Starvacos EP Hana Shimizu
The “chapters” that appeared in your book were dependent on your personal activity in 2018. For example, only if you traveled you received a travel module. In a relationship? The love module. Etc. Etc.
The result was 1.2 billion videos that felt truly personalized (without getting creepy 😉).
Creative Director Daniel Ilić Creative Team Lynn Nakamura, J Smith, Ian Bauer, Ed Vince, Dinesh Dave Production Company Hornet Director Sam Mason Line Producer Dez Starvacos EP Hana Shimizu
All Modules
